meet the team

Karen Sheflin

Karen is a highly skilled procurement specialist and consultancy agent for the hotel and leisure industries. She travels extensively to secure unbeatable source pricing and uncover new trends and alternative solutions. Karen matches the client with the correct products, services and specialists, right through from design or simple consultancy, to complete fit out. Clients greatly appreciate her personal hands on approach. She is recommended and specified supplier to many hotels and restaurants across the UK in recognition of her excellent services and product ranges. Budget OR bespoke, Karen ensures that Four Counties procures the very best value and quality for new fit out or refurbishment. Karen has extensive experience in sales and construction, having worked with large international companies for many years, before establishing Four Counties Interiors as one of the leading procurement specialist companies in the UK.

Jo Willcocks

Since graduating in Interior Design, Jo has been working as an Interior Designer and Interior Architect for over 25 years. Jo’s wide ranging experience in both contemporary and traditional design enables her to approach each project with a fresh eye, offering unique and exciting solutions for any project. Jo has won awards for her work, and The Dartmouth Apprentice Restaurant won the award for best regeneration of a listed building in the South West. Project experience is extensive, and includes homes, hotels, offices, cafés, restaurants, bars and churches. Technical skills include Spacial design, AutoCad, 3D presentation, and Photoshop (amongst others!). Client relationships are key, and Jo believes strongly that working closely with a client to enable them to achieve their vision for a project is essential.

Heidi Haines

Since graduating in Building Studies and Interior Design, Heidi has spent 20 years refining her skills in and around the retail design industry. Project experience ranges from large scale department stores, smaller stand alone boutiques, restaurant chains and high street coffee shops. Heidi has also worked with large Hotel brands designing exclusive hotel rooms and bars. Heidiʼs technical skills include spacial design, 3D design, AutoCad and Photoshop. The ability to develop and refine a brief, is coupled with strong, lasting client relationships as part of effective design teams.